1. Core values
Belief: Abiding by the law, being transparent and professional in operations to build solid trust for customers, investors, shareholders and employees of the company.
Synergy: Consensusbetween individuals and units in the company; between BSC's internal strength and strategic partners in order to contribute to the mutual success of the organization.
Creativity: Constantly thinking, learning and being ready to receive new knowledge, new technologies, pioneering to bring the best benefits and utilities to customers and partners.
2. Business Philosophy
BSC- A reliable companion
3. Mission
Positively contributing to the development of the stock market, bringing optimal benefits to customers, investors and shareholders of the Company.
4. Vision
Becoming a leading securities company, based on advanced digital technology, providing comprehensive products and services with the best value to customers. Building a solid foundation to become an Investment Bank when the legal framework allows (Investment Bank)
5. Long-term development
Human Resources: Create a professional working environment, focus on training and fostering skills, knowledge, behavioral culture and open to acquire new knowledge, creativity and innovation unceasingly.
Technology: Upgrading information technology infrastructure, developing and putting into operation the system of advanced application software, promoting the development of products applied digital technology to bring customers the best investment experience.
Customers: Putting customers at the center of our business, provide customers with the best products and services, bring the best benefits and convenience to customers in experiencing products and services on modern digital platforms.
6. Slogan
Share opportunities, share success
Slogan affirms to always accompany and put customers at the center of BSC's development strategy with the commitments:
Bringing the best products and values to customers
Bringing financial prosperity to customers, investors and shareholders of BSC
Promote sustainable development to bring real and long-term values to each individual in the organization and to the social community